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Loaded with premium rainwear features at a practical price, the Striker Vortex Rain Jacket is an essential piece of fishing equipment when foul weather is in the forecast. Internal neoprene cuffs lock down tight to form a waterproof barrier preventing your sleeves from getting...

Final Sale 40% OFF All sales are final. No return or exchange accepted. Model name: Bayside Size: Medium

The E.D.C. is the reel you’ll grab without thinking twice — built tough, priced right, and ready to fish every single day. With a cast aluminum frame, it’s lightweight and durable enough to handle daily abuse without breaking the bank. This is Bates’ most...

The Salty Hundo’50 builds on the proven comfort and fishability of its smaller counterpart but with a beefier frame designed for serious saltwater applications. It offers the same compact, ergonomic fit but adds increased line capacity and stopping power for big inshore bruisers. Whether...

SALTY HUNDO Introducing the Bates Salty Hundo—the next evolution in precision engineering for saltwater anglers. While the original Hundo is certainly saltwater rated and plenty capable in saline rich waters, the Salty Hundo is reengineered and built to endure the harshest marine environments, combining rugged durability with unmatched...

Get ready to turn back the clock with Bates Fishing Co.'s latest masterpiece, the "O.G." This ain't just any old reel; it's a throwback to the classics, a nod to the original baitcasters that sparked our fishing passions. But don't let its vintage vibes...

Introducing the Bates Hundo—roughly twenty percent smaller, one hundo 💯 percent Bates with the same quality and craftsmanship you’ve come to expect.  The Hundo features a gunmetal grey anodized aluminum frame, fully CNC’d from 6061-T6 bar stock on our 9 axis machine. And just to...

The most recent design among the Plano family, the newly redesigned Waterproof StowAway® was made with anglers in mind. With the O-ring gasket for enhanced closure, this line offers a waterproof rating that will keep all of your gear safe. A single latch design...

Tap into unlimited potential with the MACH 1® Spinning Combo. The 10-ball bearing system works in tandem with the oversized multi-disc drag system to deliver heightened power and dangerously smooth operation. The rugged graphite body and sideplate work in conjunction with a weight-reducing C40...

Take things into high gear with the MACH® 1 Baitcast Combo. The reel features 7+1 stainless steel ball bearings, a rulon drag system with 15 lb. max drag, and an externally adjustable Multi-Setting Brake (MSB) dual cast control. The one-piece graphite frame and sideplates...

Living up to Lew’s renowned quality and performance, the American Hero® Spinning Combo is crafted with quality components to ensure outstanding operation every day. The reel boasts power and precision with a 5-bearing system and high strength, solid brass, Hamai CNC precision cut Speed...

The new Strike King Tumbleweed is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative skirt material that delivers lifelike action no fish can resist. This extraordinary combination mimics natural movement in the water,...

The new Strike King Tumbleweed is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative skirt material that delivers lifelike action no fish can resist. This extraordinary combination mimics natural movement in the water,...

The Strike King Sexy Bug is a game-changer for anglers looking to outsmart fish, even in the toughest conditions. Its enticing design is specifically engineered to attract more bites when the waters are quiet, or fish are hesitant. Featuring a ribbed and cuffed body,...

The Strike King Rattling Thunder Cricket is the ultimate upgrade to your fishing arsenal, combining the proven performance of the original Thunder Cricket with cutting-edge enhancements. Now featuring a hybrid rattling blade, this innovative design delivers amplified sound and unparalleled action to attract more...

The Strike King Rage Hawg is a versatile and highly effective fishing bait, designed with a slim profile to excel in a variety of techniques, including Carolina rigs and Texas rigs. Featuring patented Rage® technology, this premium bait ensures unmatched durability and delivers the...

The Hog Father Jr., built in partnership with Tater Hog Custom Lures to replicate the Original Hog Father design, sets a new standard for big swimbait fans. Measuring 7 inches in length, this versatile glidebait performs flawlessly across a range of retrieve speeds, from...

The Strike King Clickin’ Chickin redefines what anglers can expect from a plopper-style bait, delivering innovation like no other lure on the market. Equipped with a cutting-edge MagTap™ rattle chamber, this lure produces an unparalleled knocking sound, sealing its place as a game-changer in...

The Strike King Final Copy Weedless Swimbait is the ultimate companion for anglers seeking durability, versatility, and performance. Crafted from extremely durable TPE material, this bait is built to last, enduring fish after fish without tearing or wearing out. It retains the same exceptional...

Strike King’s Final Copy Swimbait is an overachiever that boasts durability and versatility. The Final Copy has a magnetic, internal harness that is imbedded within the swimbait to ensure longevity and resistance to tears and rips in the soft plastic for long-lasting performance and...

The ultimate minnow for your sonar jighead. Or, if you've never dropshotted a soft jerkbait, now's the time. The Strike King® 3X Z-Too answers the needs of all anglers who've tried these deadly presentations. Smaller than a standard soft jerkbait, the 3X Z-Too also...

The Quantum® Merit™ combos are designed to elevate your fishing experience by combining durability, performance, and outstanding value. With innovative Sealoq™ 6 technology, these reels are sealed to IPX6 standards, delivering exceptional protection against water, salt, and sand. This advanced sealing ensures your gear...

The Quantum® Merit™ Reel redefines affordability and performance, offering premium features typically reserved for higher-priced reels. With Sealoq™ 6 technology, the reel is sealed to IPX6 standards, safeguarding its gear box and drag system against water, salt, and sand. The CFX200™ Carbon Fiber Extreme...

The Blocker 2mm Thin Neoprene allows for enhanced Feel and Dexterity while providing a warm and dry environment for your hands. Perfect for those chilly, windy, damp days when our heavier glove is too much. Slit opening on Index fingers and Thumbs for knot tying, screen...

Final Sale 20% OFF All sales are final. No return or exchange accepted. Travel. Traditional. Value. Buy if you are looking for a versatile, long-casting four-piece travel surf rod with St. Croix performance and handcrafted quality. Model Length Power Action LINE WT.(LB.) LURE WT.(OZ.)...

Bass-focused. Extensive. Progressive. Buy if you’re seeking a wide selection of technique-optimized high-performance bass rods with exceptional ergonomics and aesthetics at a great price. Model Length Power Action LINE WT.(LB.) LURE WT.(OZ.) PCS. HANDLE Style RIS68MXF 6'8" Medium Extra Fast 6-20 3/16-5/8 1 1...

Bass-focused. Extensive. Progressive. Buy if you’re seeking a wide selection of technique-optimized high-performance bass rods with exceptional ergonomics and aesthetics at a great price. Model Length Power Action LINE WT.(LB.) LURE WT.(OZ.) PCS. HANDLE Style RIC68MXF 6'8" Medium Extra Fast 20-Jun 1/4-5/8 1 1...

Bass-focused. Premium. Extensive. Traditional. Buy if you are seeking technique-specific tournament-grade rods with more traditional cosmetics and premium componentry. Model Length Power Action LINE WT. LB.) LURE WT.(OZ.) Technique PCS. LBTC74HF 7'4" Heavy Fast 14-65 3/8-1 1/2 SLOP-N-FROG 1

  MODEL LGTH. PWR. LINE WT. (LB.) LURE WT. (OZ.) PCS. HANDLE SEICJ53XXH 5'3" XXH 65-120 350 1 2 SEICJ54XH 5'4" XH 50-100 250 1 2 SEICJ56H 5'6" H 40-80 225 1 2 SEICJ58MH 5'8" MH 30-65 200 1 1 SEICJ63MH 6'3" MH 30-65...

Musky-focused. Exceptional value. Buy if you want lightweight, sensitive, and durable technique-optimized musky rods with multiple handle styles to suit your personal preferences. Fish small spinners to big rubber with 100% St. Croix quality and performance at a great price. Model Length Power Action...

Premium, walleye-focused spinning combos. Great value. Buy if you value precision-matched high-performance St. Croix rods and SEVIIN reels optimized for the most popular walleye-fishing techniques and presentations. One- and two-piece options. Model Length Power Action LINE WT.(LB.) LURE WT.(OZ.) Technique PCS. HANDLE GXRS63MXF-C 6'3"...

Premium, light-line spinning combos. Panfish & trout-focused. Great value. Buy if you value precision-matched high-performance St. Croix rods and SEVIIN reels optimized for light-line fishing techniques and presentations. One-piece and two-piece options.  Model Length Power Action LINE WT.(LB.) LURE WT.(OZ.) Technique PCS. HANDLE GXRS60ULF-C...

Heavy Duty Aluminum Construction Stainless Steel Jaw Inserts Tungsten Carbide Side Cutters Comfortable Spring Loaded Handles BUILT TO LAST Crafted from heavy-duty aluminum, this tool delivers unmatched strength without unnecessary weight. Rugged construction ensures long-term durability in any fishing environment. PRECISION PERFORMANCE Equipped with...

Premium saltwater slow-pitch rods. Nearshore. Buy if you prioritize strength, durability, thin and lightweight handling, and worry-free componentry to maximize results and fun with slow-pitch techniques. BlankPrimary Material: Matrix Composite GuidesPrimary Ring Material: AlconitePrimary Frame Material: Stainless Steel Reel SeatPrimary Material: NylonPrimary Nut Material:...

Flex Chunk Trailer - Old School action through "New Age materials and design. Since the development of the Bass jig, Anglers realized the "Natural Action" of pork trailers entice Over-sized Bass to react strongly to the offering. Although this was widely known, there were...

Premium saltwater boat rods. Nearshore. Great value. Buy if you prioritize strength and durability in boat rods that are thin and light in the hand, with worry-free componentry to tame a variety of nearshore saltwater species.  Model Length Power Action LINE WT.(LB.) PCS. HANDLE...

  MODEL LGTH. PWR. LINE WT. (LB.) LURE WT. (OZ.) PCS. SEICJ66ML-SLP 6'6" ML 30 150 1 SEICJ66M-SLP 6'6" ML 40 200 1 SEICJ66MH-SLP 6'6" MH 50 300 1 SEICJ66H-SLP 6'6" H 65 400 1 SEICJ66XH-SLP 6'6" XH 80 500 1

  MODEL LGTH. PWR. LINE WT. (LB.) LURE WT. (OZ.) PCS. HANDLE SEISJ53XXH 5'3" XXH 65-150 350 1 2 SEISJ54XH 5'4" XH 50-100 250 1 2 SEISJ56H 5'6" H 40-80 225 1 2 SEISJ58MH 5'8" MH 30-65 200 1 2 SEISJ63MH 6'3" MH 30-65...

Premium saltwater boat rods. Nearshore. Great value. Buy if you prioritize strength and durability in boat rods that are thin and light in the hand, with worry-free componentry to tame a variety of nearshore saltwater species. SEIC69ML 6'9" Medium Light Moderate Fast 10-30 1...

Multispecies. Traditional. Best-selling. Expansive. American value. Buy if you value American-crafted multispecies versatility and performance with traditional full-cork handles and exceptional value. One- and two-piece options. Model Length Power Action LINE WT.(LB.) LURE WT.(OZ.) PCS. HANDLE Style SCPS46ULM 4'6" Ultra Light Moderate 2-6 1/16-...

Multispecies. Traditional. Best-selling. Expansive. American value. Buy if you value American-crafted multispecies versatility and performance with traditional full-cork handles and exceptional value. One- and two-piece options. Model Length Power Action LINE WT.(LB.) LURE WT.(OZ.) PCS. HANDLE Style SCPC66MF 6'6" Medium Fast 10-17 1/4- 3/4...

Musky-focused. Tech-forward. Best-selling. Buy if you want extensive choices in durable, high-performance musky rods with multiple TRIGON handle styles and an angler-adaptable reel seat to match however you prefer to fish. 10’ and 10’6 options available.

Bass-focused. Tech-forward. Exotic. Buy if you never compromise… if you prioritize lightweight and balanced performance in any specific presentation, unmatched sensitivity, exceptional strength and durability, and the best componentry.

Bass-focused. Tech-forward. Exotic. Buy if you never compromise… if you prioritize lightweight and balanced performance in any specific presentation, unmatched sensitivity, exceptional strength and durability, and the best componentry. LXTC68MXF 6'8" Medium Extra Fast 8-20 1/4-5/8 1 1 LXTC610MXF 6'10" Medium Extra Fast 8-20...

The PENN® Pursuit® V series was built with versatility and reliability at the forefront, with reel sizes for inshore, surf and boat applications, the Pursuit® V has you covered. The reel features the renowned HT-100™ drag system and a 4-sealed stainless steel bearing system,...

Catch the big ones without breaking the bank, Daiwa's D-Shock II spinning reel and rod combo is an awesome entry-level package that's easy on the wallet. The 2-piece graphite rod is lightweight and sensitive, plus it's a breeze to transport. Paired with a reel...

The all-new CROSSFIRE LT features a complete model overhaul, now equipped with AIRDRIVE DESIGN for flawless and effortless rotation. Built with TOUGH DIGIGEAR, it delivers long-lasting smoothness and powerful performance. The LC-ABS SPOOL provides trouble-free casting and greater distance. Now also featuring ATD TYPE-L...

Built for the serious angler on-the-go, the new Saltiga Travel Jigging rods combine cutting-edge technology with travel-friendly design. The HVF Nanoplus graphite blank uses high-density graphite and minimal, evenly distributed resin to craft a rod that's remarkably light, durably constructed, and packs incredible power....

Built for the serious angler on-the-go, the new Saltiga Travel Jigging rods combine cutting-edge technology with travel-friendly design. The HVF Nanoplus graphite blank uses high-density graphite and minimal, evenly distributed resin to craft a rod that's remarkably light, durably constructed, and packs incredible power....

Unlock next-level slow-pitch jigging with Daiwa's flagship Saltiga Slow Jigging series, expertly designed to dominate the depths! These premium rods boast Daiwa's groundbreaking SVF Nanoplus rod blank, crafted with minimal resin binder to achieve unparalleled balance, sensitivity and strength. The innovative X45 Bias Construction...