New Products

Amazing secrets are held by the small ponds, creeks, streams, and rivers we pass by in our travels. The question is always, 'I wonder if there are any fish in there?' The Voyager Travel Rod and Reel Combo can unlock those secrets. Including a...

The 11" Pro Series Boning Knife features a high-quality, full tang, German Stainless-Steel blade coated with Dupont Teflon for easy cleaning and excellent corrosion resistance. The Pro Series Boning Knife also features an ergonomic and textured dual molded grip for comfort and slip resistance....

Shimano expands its Butterfly jig lineup with the all-new Ocea Sardine Waver, engineered for the slow-pitch jigging enthusiast looking for their next advantage. The Ocea Sardine Waver features a boat-like keel on the rear of the jig that helps impart three random and unique...

Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to...

Land heavyweights with the 4X strong Hoodlum® Speed Single Assist rig now delivered with Mustad's AlphaPoint® Technology. The new point is Mustad's slimmest, sharpest hook point with the durable, multi-stage Opti-Angle needlepoint sharpening technology that Mustad is known for. For 500+ hours of saltwater...

The wide gap of the new Ruthless hooks these rigs are built on make this rig the choice assist for anglers fishing for species known for throwing hooks. With the Ruthless shape and AlphaPoint® technology, this jigging assist penetrates and locks fish in place....

Fitted with Mustad's AlphaPoint®, the iconic shape of these jigging assist hooks match perfectly with premium flash and braid for the ultimate rig for hooking big fish. The latest hook technologies deliver a hook that optimizes quick penetration and hook-up ratios for technical fishing....

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe's Garage. The Rapala® Tiny is a thin, flat-sided balsa bait with a tight wobble and finesse-like...

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE material is extremely durable and allows bait to float. Tapered, ribbed tail gives subtle action with the slightest movement. TPE - Durable, Floating Plastic 10 Pieces Per...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in rigging the bait straight and top hook slot helps to hide hook point. Tail rings give bait attracting...

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack. Back ribs allow the angler to rig either side of bait...

Riptide Terrova is the hardest working first mate you’ll meet. One that doesn’t take breaks and doesn’t know the meaning of the term “day off”. With available shaft lengths up to 100”, Riptide Terrova comes ready to go where other saltwater trolling motors won't....

  Easily remove your electric-steer, bow-mount trolling motor featuring QUEST technology. High-yield composite construction is super strong and impervious to corrosion and specifically designed for higher thrust motors and longer shaft lengths. Low-profile design leaves deck clear when motor is removed. Locking handle with...

This ignition protected, saltwater rated 60 amp circuit breaker is designed with the most serious anglers in mind. The MKR-27 manual reset circuit breaker is compatible with all Minn Kota motors 12-48 volts and features ¼” stainless steel studs with protective insulator cap. Because...

Longer run times. Shorter charge times. That's the precision difference that keeps anglers on the water longer and puts more fish in the boat. Now, the next generation of this legendary line of chargers has been optimized for 12 volt lithium (LiFePO4) batteries. Precision...

The MKR-28 trolling Motor Plug and Receptacle provides continuous power and is rated to 60 amps up to 48V. Designed for freshwater and saltwater applications, silver plated terminals provide reliable use in the harshest conditions. This plug is the recommended replacement for the MKR-18...

The pinnacle of performance, Shimano expanded the BeastMaster lineup of electric reels by redesigning the BeastMaster 9000 with angler-friendly features and battle-tested fishability. The all-new BM9000B now features a color LCD screen for enhanced functionality and easier viewing in bright sunlight. With 55 pounds...

 Sunup to sundown, evenings or weekends, it’s never a bad time for a beanie, and when colder weather approaches the rib knit Merino Beanie will keep you ultra-warm on and off the water.    

  Whether you need a comfy mid-layer or stand-alone jacket to add warmth and repel moisture, the Distant Harbor is the perfect solution. Featuring PrimaLoft® Insulation and lightweight construction, this jacket delivers a best-in-class alternative to natural down, and with low water retention warmth...

 The Shimano Technical Cap combines the best of both worlds: a stylish trucker cap with performance features. Lightweight and water-repellant fabric across the crown, a pre-curved visor, mesh on back panels, an adjustable snapback and a moisture-wicking sweatband help create comfort and deliver performance....

  The Low Pro Cap is a performance hat sure to fit into any collection. The cap features the Shimano logo boldly raised via 3D embroidery against panels made for ultimate comfort. A moisture-wicking sweatband, slight pre-curved visor and adjustable snapback closure help round...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneously unlocking new uses for anglers experienced with glide bait style fishing. Skip it, slide it, and cast it without...

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action and durability. Additionally the smart weighting ability and a hassle-free harness + hook clip...

Reel Size Recommended Arm 10-40 115mm Aluminum 60-80 125mm Stainless Steel   Compatible models FTHII10XNLD2 FTHII15LD2 FTHII25NLD2 FTHII15XNLD2LH FTHII25NLD2 FTHII25NLD2LH FTHII30LD2 FTHII30LD2LH FTHII40NLD2 FTHII40NLD2LH FTHII60NLD2 FTHII80LD2 Product Feature and Advantage Easy-to install, direct replacement power handle Longer than stock arm for better cranking power...

115mm Aluminum Power arm with Aluminum or EVA T-Bar Compatible models: 10-40 sizes FTHII10XNLD FTHII15LD FTHII25NLD FTHII30LD FTHII40NLDHS Product Feature and Advantage Easy-to install, direct replacement power handle Longer than stock arm for better cranking power No additional parts needed; installed using original reel parts

DESCRIPTION The bait that knows no bounds, The Tsunami Tidal Pro twitch Bait is a slow sinking masterpiece. The Hydrodynamic body and weighted core give this bait an erratic darting action that mimics multiple bait fish species. Reflective foil and scale shatter absorb any...

The G. Loomis Original Trucker Cap features the classic block logo centered over a fabric patch at the front center of this 5-panel hat. The mid-profile cap features an adjustable snapback closure and a slight pre-curved visor to provide a secure and comfortable fit. Adjustable...

The G. Loomis Original Trucker Cap features the classic block logo centered over a fabric patch at the front center of this 5-panel hat. The mid-profile cap features an adjustable snapback closure and a slight pre-curved visor to provide a secure and comfortable fit. Adjustable...

The G. Loomis Fish Patch Cap features a circular patch combining the iconic G. Loomis block logo with a fish to showoff an angler's favorite fishery. Adjustable SnapbackShape: Mid-ProVisor: PrecurvedThree Colors

Holds 6 rods and combos Fits both spinning and conventional setup Compact design perfect for both smaller and large space Easy to fasten via strong metal springs Fastening knobs lined with EVA foam to prevent scratches Comes with 3M mounting tape AND mounting screws...

The PENN®® Spinfisher® VII Spinning features IPX5 sealing so whether it gets hit with a wave, or you let it ride in the spray all the way home, you don't have to worry about saltwater getting into the gearbox or drag system. Our HT-100™...

The PENN® Squall® II Star Drag is lightweight, quick on the retrieve, and extremely castable due to its revolutionary Live Spindle design. Now featuring PENN's proprietary Fast Gear Access Sideplate, the Squall II is more angler friendly than ever. Available in 5 sizes from...

The Squall® II Lever Drag reel is a powerful reel in a lightweight and ergonomic package. The Squall® II LD reel is made from graphite for its lightweight and corrosion resistant benefits. Don't let the lightweight frame fool you from the power packed in...

Overview The SPRO Vortex E-Series Spinning Reel was designed to offer anglers an ultra-affordable option that is backed with the SPRO name so you know it will be quality.  This reel boasts precise control and power with an oversized drag knob and handle, allowing for quick adjustments...

Overview Designed on Toray carbon fiber rod blanks, the SPRO Slayer Series Spinning Rods offer the perfect balance of sensitivity and strength.  Offered in 4 different models, the Slayer Spinning Rods cover the essential finesse techniques of bass fishing without breaking the bank.Each of these...

Details: Too hard to choose just one? Now you don’t have to with our wildly popular Pro Series Roll Up Kit! Each kit contains one 5" Flex, 7" Flex, and 9"Stout Pro Series Knives with a convenient roll up bag. Each knife features an...

Details:  The 9" Pro Series Stout Fillet Knife features a high-quality, full tang, German Stainless-Steel blade coated with Dupont Teflon for easy cleaning and excellent corrosion resistance. The Pro Series Stout Fillet Knife also features an ergonomic and textured dual molded grip for comfort...

The 7" Pro Series Fillet Knife features a high-quality, full tang, German Stainless-Steel blade coated with Dupont Teflon for easy cleaning and excellent corrosion resistance. The Pro Series Fillet Knife also features an ergonomic and textured dual molded grip for comfort and slip resistance....

The Stowaway Travel Rod is a 3-piece multi-action rod designed for the traveling angler. The package includes 5 interchangeable pieces, 2 interchangeable mid-sections, 2 interchangeable tip-sections, and our ergonomic Toadfish handle that breaks down to store in a crush-proof aluminum travel tube. This design...