Lures

S&S Bucktails Meezer Tog Jigs are premium Blackfish with durable construction, sharp hooks, and effective design for attracting and catching black fish. Available in various colors and sizes!

S&S Bucktails White Chin Wreckers are perfect for catching blackfish aka tautog. The term White Chin is used to describe a big Blackfish. Handmade here in the U.S. with quality material including sharp Owner hooks, these jigs will help you put more fish in the...

Uncle Josh Striper Pork Rind Sea Strip - Uncle Josh Pork Ring strips are back! These were THE most popular trailers for your bucktails and spoons a few years back. Very simple to use and very effective. Just add the trailer to your lure's...

Yo-Zuri Mag Darter Lures - The Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Darter has a unique “Inverted Cupped Face” that is often confused for a topwater...

The MaxScent® ‘Moeba infects one of tournament bass fishing’s fastest- growing profiles with Berkley’s proven lab rooted advantages. While others stop at visual appeal, the MaxScent ‘Moeba delivers the difference that matters most: SCENT. From experimental new-shape trial days to high-stakes tournament scenarios, it’s...

Gulp! Alive! is probably one of the most powerful fish attractant available today. Simply add ReCharge to Gulp! or Gulp! Alive! bait to increase effectiveness. Add ReCharge! to Gulp! and Gulp! Alive! bait to increase effectiveness Perfect for filling Gulp! Alive! Bait Management Container 15 years of Gulp!...

The Shimano Ledge Runner sets a new standard for offshore diving plugs. Featuring patented technology, it offers seamless depth shifting from shallow to deep ranges while maintaining stable swimming action, even at high trolling speeds. The Ledge Runner combines exceptional swimming performance with a...

Madd Mantis Cherry Poppers - The focus in making the Cherry Popper was to make a super durable popper that throws far, does not tumble when worked in rough seas, is not too heavy to throw all day, and doesn't break the bank. What we...

Jigging World Select Stickbaits Final Sale Bundle & Save Buy 2, Get 20% OFF Buy 3+, Get 50% OFF All sales are final. No return or exchange accepted. Jigging World Magic Tail Stick Baits are one of the best casting and fish catching stick...

A Squid Vibe. Yes, it's a world first!There has never been a lure that can do what the Squidtrex does. The SQUIDTREX uses Pat. Pending technology to combine a soft vibration lure into a squid shaped body. It can be jigged vertically both fast...

Shimano Shimmerfall Jigs - Shimano designed the SHIMMERFALL to sink fast and be easy for anglers to work. The jig's slender design enables it to quickly cut through the water, making it ideal for jigging in deeper water or fishing in fast drift situations. The...

No Live Bait Needed screw lock jig heads keep your swimbait secured in a way never seen before. "No Super Glue Needed" cast after cast your bait will stay tightly secured with an oversized stainless steel screw lock. Every jig head is perfectly balanced...

Jigging World Stainless Steel Viking Jigs are perfect for deepwater jigging. These style jigs are commonly used for cod and pollock here in the North East, but work very well for a variety of deepwater dwelling bottom fish in all parts of the world....

Yo-Zuri Mag Popper Lures - The Mag Series Mag Popper is a top water popper lure. Designed with an irresistible gigantic water pushing face. Which make it perfect for stop & go retrieves, or a pause/jerk/pop technique, or a fast popping retrieve. The new...

Deadly Dick Long Casting Lures - These lures are excellent for surf casting, deep jigging while drift fishing and even trolling. They are very popular along the east coast of the the USA for Striped Bass & Blue Fish. Vary the speed of retrieval to...

Key Product Features: Grub holder hook Vibrant 3D eye Main Target Species: Fluke, Black Sea Bass, Stripers, Bluefish, and more.  Available in 8 colors 1pc per Pack

Hogy Pro Tail Paddles - The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plastic, professionally molded around the VMC Barbarian Jig Hooks. UV infused soft plastic blend increases visibility in...

Target Species: Bonita, Albies, Stripers, Porgy, Seabass, Bluefish, Snapper Blues, Lake Trout (Wachusett Reservoir), Tuna, Grouper, Amber Jacks, pretty much every type of fish that swims.    Colors: Bone Albie Green Pink Silver Albie Smack Olive/anchovy  Sandeel Green Sizes: 1/2oz 3/4oz 1oz 1.5oz 2oz...

Casts tail straight with no tumble, even in windy conditions Easy walking ability Through-wire construction 4X Treble hooks & split rings Patented sled magnetic weight transfer system for longer, more accurate casts 8" 3-1/3oz & 6-1/2" (NEW for 2026)

Made from real bait and enhanced with powerful amino acids, the Pro-Cure Super Gel Fish Attractant has become one of the hottest fish attractants for all species, in all waters. Its thick, sticky base strongly adheres to lures, spoons, spinners, swim baits, soft baits,...

Blue Water Candy Thingama Jigs are a new addition to their casting jig line. Its slim-line shape allows for a longer cast, gives more action on the retrieve, and allows to be skipped on top at a slower speed. Comes with a gold hook, attached by...

Peanut Resin Jigs were created to imitate peanut bunker and butter fish.  We know these look like many other bait species around the us. So think outside the box and get tight with us.  They come with a 2/0 in-line hook on the 3/4...

Key Product Features: Grub holder hook Vibrant 3D eye Main Target Species: Fluke, Black Sea Bass, Stripers, Bluefish, and more.  Available in 8 colors 1pc per Pack

Introducing JP-TG, the ultimate secret weapon in every jig box. With the multitude of benefits of tungsten, these jigs are a must-have tool for any angler. With a density of 1.74x heavier than lead, TG jigs are remarkably smaller in profile. This jig casts...

Z-Man TT Lures HeadlockZ HD Jigheads - Designed to pair with ElaZtech plastics and to hold up to Australia's brutally strong gamefish, HeadlockZ HD jigheads are now available in the United States through an exclusive partnership between TT Lures and Z-Man! Built around extra...

Jigging World Maguro Jigs are designed to be worked as speed jigs aka high pitch jigs. These jigs are perfect for all species of Tuna, Amberjack, Grouper & more. Finishes on these jigs are superb looking. Hardware includes Jigging World's newly designed Jigging Swivel...

The 6" model is the next smallest of the RonZ line. This bait features a super sharp, 3X Mustad Ultra Point hook. Like its smaller cousin, it too is capable of handling large gamefish despite its smaller size. Saltwater fishermen love it for False Albacore,...

Shimano Coltsniper Jerkbait Lures - Shimano’s unique Propulsion Weight Transfer system within the Coltsniper Jerkbait is designed for exceptional long-distance casting, allowing the internal weight to slide back during the cast and then spring forward when the lure hits the water. Ideal for targeting...

8/9-8/30 20% Z-MAN SCENTED JERK SHADZ Z-Man Pop Scented Jerk ShadZ Soft Plastics - A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter presentation, or bottom bounced...

The 3D Inshore Twitch Bait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D Inshore Twitch Bait is an exceptional choice for fishing grass flats, oyster bars or...

Shimano Butterfly Flat-Fall Jigs - Shimano Butterfly Flat-Fall Jigs add a totally unique dimension to the butterfly jigging technique. The jig can be easily worked by free spooling the lure through the desired target depth, crank it up 30 feet and then free spool...

The 2oz is our middleweight 8" bait and is an ideal size for all inshore species. The bait allows for a slick presentation anywhere in the water column. This RonZ also offers a 3X Mustad Ultra Point Jig Hook. Try it on Stripers, Snook, Reds,...

Classic Surface Pencil Darting / Swimming Action Horizontal Slow Sink Orientation (Long Range Model) Ultra Long Range Casting Heavy Duty Body Through-Wired Assembly Laser Sharp VMC In-Line Hook Introducing the new Charter Grade Surface Eraser: These simple, effective surface plugs are designed for ultra-durable,...

Berkley Saltwater Jerk Shad Buy 5 Get 1 Free Must be same size & color The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!  Features Erratic darting motion...

EliasVFishing Mackinaw Shads - The feedback was in on this fish catching monsters! The newest version has two bait keepers to secure the plastic bodies and keep them from getting pulled off by feisty bait stealers like black sea bass and pinfish Uniquely designed to...

New NLBN KTail Swimbaits back in stock. Back in 2021, we challenged the popular opinion regarding "what is a swimbait". We sought out a lure effective in both salt and fresh water; a swimbait that could be fished without any weight and would naturally...

Fish Sense Binsky Blade Baits - The Binsky is the newest and brightest star on the blade bait market. It has a realistic shad design and an unmatched hard vibration that cannot be ignored. The key to this type of bait is to imitate an...

When you need to get down fast and trigger strikes from deep predators, the AnglerCo Imposter Jig is your go-to flutter jig for bottom fishing. With a bold pattern and wild head-first action, this lure mimics a distressed key forage species like the beeliner—one of...

Super Strike Zig Zag Darter is a favorite anywhere you get heavy current or surf. An excellent casting lure that is ideal where there is a strong rip current, but unlike some darters this can certainly be used in less intense conditions. As soon as...

Yes, this is the Box you've all been asking for!New NLBN Jighead boxes!2 different size foam inserts to perfectly fit our 3" & 5-8" Jig heads!Organize your jig-heads and baits to best suit your needs. Load it up with jig-heads to organize your collection,...

Key Product Features: Grub holder hook Vibrant 3D eye Main Target Species: Fluke, Black Sea Bass, Stripers, Bluefish, and more.  Available in 8 colors 1pc per Pack

B2Squid Squid Bodies - These soft, lifelike, solid body squid lure has a hole thru center for easy rigging.  A favorite meal for nearly every saltwater game fish as well as many freshwater fish. These high-tech hootchies catch more fish.  Customers have used them for...

Mepps Plain Aglia Inline Spinners - The Mepps Aglia spinner is the original French spinner. It is the World's #1 Lure. More trophy fish have been caught on the Mepps Aglia than any other lure. The Mepps Aglia is extremely popular with fishermen world-wide...

Yo-Zuri A1696 Mini Squid Jigs series features a strikingly brilliant Holographic Internal Prism Finish. Each Mini Squid Jig contains “Glow-in-the-Dark” belly accents for added brightness, even in the murkiest waters. The Mini Squid Jig can be fished individually or in tandem. The most effective...

GoDeeP MTK proudly announces the release of its latest product, the Bar Breaker TE. This newly redesigned lure is engineered to elevate striped bass fishing, introducing advanced features tailored to improve action and durability in rough surfcasting conditions.Building on the success of the original...

This compact crankbait offers an excellent combination of casting distance, swimming action, maneuverability, and realistic profile. It functions well in high-current environments such as rivers, streams, and creeks, as well as in still waters like lakes, reservoirs, and ponds.   Weight .8 oz Dimensions...

Berkley Saltwater Sand Eel Buy 5 Get 1 Free Must be same size & color Berkley Gulp! Saltwater Sand Eel Soft Baits are a must-have when it comes to fishing for Fluke aka Summer Flounder, Black Sea Bass & more! The extreme scent dispersion of...

Nomad Design Vertrex Max Vibe Jigs - MAX VIBRATION – MAX DEPTH Maximum vibration and maximum depth is what the VERTREX MAX is all about.A unique design from Nomad Lure Designer Damon Olsen, the deep body profile combined with finely tuned internal weights delivers a...

Jigging World Holographic Flash Teasers are the perfect attractant when using a traditional hi-lo rig or bait dragging rigs. All colors come with a glow head where you can easily slide your leader/line through and snell a hook. These work great for Fluke, Black...

Super Strike Floating Little Neck Popper Lures are loved by fishermen almost as much as fish. They cast effortlessly getting fantastic distance and are able to hold up to the toothiest critters. What makes this popper stand out is when retrieved slowly it will swim...