Blackfish Essentials

The PENN® Rival II Level Wind Fishing Reel is designed to deliver outstanding performance and versatility at an affordable price, making it an excellent choice for anglers seeking reliability without breaking the bank. It is equipped with HT-100™ drag washers, which provide smooth, consistent...

The PENN® Pursuit® V Travel spinning combo series was built with versatility and reliability at the forefront, with combo pairings for inshore, surf and boat applications, the Pursuit® V Travel Combo has you covered for your adventure. The included custom travel case keeps your...

The PENN® Pursuit® V LE combo series is going to get double takes from anglers when walking down the dock. The PENN® Pursuit® V LE features a graphite composite blank, which offers sensitivity and strength. Paired with comfortable cork grips and PENN's proprietary one-piece...

The Quantum® Merit™ Reel redefines affordability and performance, offering premium features typically reserved for higher-priced reels. With Sealoq™ 6 technology, the reel is sealed to IPX6 standards, safeguarding its gear box and drag system against water, salt, and sand. The CFX200™ Carbon Fiber Extreme...

The Quantum® Merit™ combos are designed to elevate your fishing experience by combining durability, performance, and outstanding value. With innovative Sealoq™ 6 technology, these reels are sealed to IPX6 standards, delivering exceptional protection against water, salt, and sand. This advanced sealing ensures your gear...

Introducing the Bates Hundo—roughly twenty percent smaller, one hundo 💯 percent Bates with the same quality and craftsmanship you’ve come to expect.  The Hundo features a gunmetal grey anodized aluminum frame, fully CNC’d from 6061-T6 bar stock on our 9 axis machine. And just to...

Get ready to turn back the clock with Bates Fishing Co.'s latest masterpiece, the "O.G." This ain't just any old reel; it's a throwback to the classics, a nod to the original baitcasters that sparked our fishing passions. But don't let its vintage vibes...

SALTY HUNDO Introducing the Bates Salty Hundo—the next evolution in precision engineering for saltwater anglers. While the original Hundo is certainly saltwater rated and plenty capable in saline rich waters, the Salty Hundo is reengineered and built to endure the harshest marine environments, combining rugged durability with unmatched...

The Salty Hundo’50 builds on the proven comfort and fishability of its smaller counterpart but with a beefier frame designed for serious saltwater applications. It offers the same compact, ergonomic fit but adds increased line capacity and stopping power for big inshore bruisers. Whether...

The E.D.C. is the reel you’ll grab without thinking twice — built tough, priced right, and ready to fish every single day. With a cast aluminum frame, it’s lightweight and durable enough to handle daily abuse without breaking the bank. This is Bates’ most...

The Classic Mustad treble hook range has been an all time favorite with fishermen all over the globe. It is a great and reliable replacement hook for your plugs, spoons, pilkers or spinners. The hook features unmatched strength and value for money. The “MTL-V1”...

The Quantum® Cabo® Reel, now in its 3rd generation, redefines saltwater performance for more than 20 years of dependability with cutting-edge innovation. Originally debuted in 2003, the Cabo family has built a reputation for delivering reliable, high-performing reels, and this latest iteration continues that...

Tackle anything that swims in freshwater or saltwater with the powerful, new Tranx. X-Ship & HEG technologies combine to provide massive cranking power with a smooth effortless retrieve, perfect for throwing big baits and catching big fish. Plus, Shimano's new CoreProtect water resistant technology...

Jigging World Equinox - A sleek new inshore series built with Premium Japanese Toray 24T carbon fiber material. Equinox delivers sensitivity, strength, and versatility. The perfect blend of simplicity and performance for every inshore adventure. Custom Braid Proof Guides With SiC Rings Custom Reel...

Jigging World Equinox - A sleek new inshore series built with Premium Japanese Toray 24T carbon fiber material. Equinox delivers sensitivity, strength, and versatility. The perfect blend of simplicity and performance for every inshore adventure. Custom Braid Proof Guides With SiC Rings Custom Blank...

Available in the traditional sizes, Stella SW D has added an XG gear ratio to the 6000 size as well as an all-new 25000 size. Stella SW D features a HAGANE Body, for high rigidity and durability. At the heart of the reel is...

The Shimano Tranx 400 B is the latest iteration in the legendary Tranx family, a powerhouse low-profile baitcasting reel built for throwing big baits, at the most hardcore fish that swim. CoreSolid and HAGANE Body technologies deliver unmatched rigidity and flex-free cranking, ideal for...

As the lightest reel in Shimano’s MagnumLite spinning lineup, Vanquish redefines ultra-performance and on-water agility. Crafted for anglers who demand heightened sensitivity and control, it pairs a featherweight build with uncompromising strength and durability. Shimano’s advanced Infinity Technology suite delivers longer, smoother casts while...

Shimano’s redesigned Nexave FJ spinning reels blend style, performance, and comfort. Featuring G-Free Body for reduced fatigue and Anti-Twist Fin for better line control, Nexave also includes SilentDrive for smooth rotation and the Propulsion Line Management System for longer, more accurate casts. Whether chasing...

The Tony Maja Blackfish Rod Take on blackfish with the confidence of the Tony Maja name. The Tony Maja Blackfish Rod is a 7'6" medium-heavy rod, perfect for both inshore and offshore wreck fishing. This bait- or jig-conventional rod is lighter, better balanced, and...

Features Double Spring 1-Piece Bail Machined Waterproof Design Stainless Steel Sealed Line Roller Assembly Powergrip Handle Knob Lighter Ergonomic Drag Knob New Duraseals Stainless Steel Spool Hub (VRII50-VRII200 models) Spiral Beveled Stainless Steel Gears Includes bail-less kit

The Black Widow 2.0 Rods are the ultimate boat rods that are built to do it all and designed to dominate inshore and offshore waters with no compromises. Constructed with high-performance 30T carbon fiber, these rods offer exceptional sensitivity while standing out as one...

The Black Widow 2.0 Rods are the ultimate boat rods that are built to do it all and designed to dominate inshore and offshore waters with no compromises. Constructed with high-performance 30T carbon fiber, these rods offer exceptional sensitivity while standing out as one...

New to the Black Widow series, the Black Widow 2.0 Long Falls Rods are purpose-built for anglers looking to take slow pitch jigging to deeper water. Designed as longer-length slow pitch rods, they maximize jig fall, control, and presentation when targeting an array of...

New to the Black Widow lineup, the Black Widow 2.0 Shore Rods are built to bring proven performance to the surf. Crafted with the same high-grade 30T carbon fiber used throughout the Black Widow 2.0 series, these rods are designed specifically for casting lures...

The Black Widow 2.0 Popping Rods are better than ever - upgraded with higher-quality 30T carbon fiber while maintaining the proven action that anglers loved in the previous generation. This evolution delivers increased strength and durability without altering the feel and performance that made...

Built for speed, power, and endurance, the Black Widow 2.0 Hi-Pitch Rods are engineered for anglers who demand peak performance when targeting hard-charging species like tuna, amberjack, red snapper, and more. Constructed with high-quality 30T carbon fiber, these rods deliver the perfect balance of...

Built for speed, power, and endurance, the Black Widow 2.0 Hi-Pitch Rods are engineered for anglers who demand peak performance when targeting hard-charging species like tuna, amberjack, red snapper, and more. Constructed with high-quality 30T carbon fiber, these rods deliver the perfect balance of...

The ultimate light-tackle rod built for shore anglers who demand precision, control, and all-day comfort. Designed for walking the beaches and covering water efficiently, the FNS is made to fish light lures and jigs effortlessly while staying perfectly balanced in hand. Built with high-grade...

The Jigging World Nexus 2.0 Surf Travel Rods are the ultimate surf rod built for anglers who refuse to leave performance behind when adventure calls. Constructed with premium Toray carbon, the Nexus 2.0 delivers exceptional power, sensitivity, and long-range casting performance in a travel-friendly...

Building on the proven legacy of the original, the Jigging World Shadow Surf 2.0 delivers effortless casting distance, raw power, and ultra-sensitive feedback, giving surf anglers a serious edge in all conditions. Constructed with premium Toray carbon, the blank is lightweight yet incredibly tough, loading...

A complete revamp of the original Shogun series, the Jigging World Shogun 2.0 Rods are rebuilt with upgraded, higher-quality Toray carbon fiber and an expanded lineup of models to better cover a wide range of inshore species and techniques. The Shogun 2.0 is designed...

A complete revamp of the original Shogun series, the Jigging World Shogun 2.0 Rods are rebuilt with upgraded, higher-quality Toray carbon fiber and an expanded lineup of models to better cover a wide range of inshore species and techniques. The Shogun 2.0 is designed...

Built on the same, rigid and versatile platform as the popular Revo® SX baitcasting reel, the Revo® SX VoltiQ™ low profile reels incorporate Abu Garcia’s innovative VoltiQ™ (Electronic Casting System) braking technology. This allows anglers to fish any situation by reading the spool’s rotation...

Built on the same, rigid and versatile platform as the popular Revo® X baitcasting reel, the Revo® X VoltiQ™ low profile reels incorporate Abu Garcia’s innovative VoltiQ™ (Electronic Casting System) braking technology. This allows anglers to fish any situation by reading the spool’s rotation...

Celebrate the culmination of a legendary legacy with the Ambassadeur® Final Edition Pro Rocket Reel — a limited-edition, Swedish-made baitcast reel from the iconic house of Abu Garcia. Born in Svängsta, Sweden in 1921, Abu Garcia has spent a century mastering precision, durability, and...

Final Sale 20% OFF All sales are final. No return or exchange accepted. Unmatched in Performance, Style, and FunctionalityThe Original Spinning Reel by Visser Reels is engineered for anglers who demand precision, durability, and superior performance. Designed with a waterproof modular one-cover body, this...

PRE-ORDER NOW EST. Ship Date Late May 2026* *Ship date may change without notice due to manufacturer supply. The SAM (Spinning American Made) 2500 represents our commitment to domestic manufacturing. Machined in the USA and final assembly completed at our Sherman, TX headquarters, this...

G. Loomis IMX Pro Blue 20% OFF Select Models All sales are final. No return or exchange accepted. Stripers. Fluke. Bluefish. Blackfish. Even small tuna. Casting big swimbaits or chunking live baits with circle hooks. Experience fishing at the next level with G. Loomis'...

Keep your setups organized and ready with the Rigbox - a self-contained solution for storing terminal tackle and pre-tied rigs in one compact case. Designed for efficiency, on one side it features three molded compartments for terminal tackle and a built-in EVA foam board for...

Keep your rigs organized, protected, and ready to fish with our high-performance Rig Board. Designed with a durable molded plastic casing and a premium EVA foam insert, this board securely holds your pre-tied rigs in place while preventing tangles and damage. Measuring 12" long...

SLP WORKS 20th Anniversary EXIST Spinning Reel Celebrating two decades of innovation and craftsmanship, the SLP WORKS 20th Anniversary EXIST is a limited-edition spinning reel built on Daiwa's flagship EXIST platform. This exclusive release combines the legendary performance of the EXIST with premium anniversary...

Van Staal VSX2 Series Surf Spinning Engineered for serious anglers, this rod combines premium components and precision design for unmatched performance. Featuring Fuji K-frame guides with Alconite inserts for superior line management and durability, it’s built on a 24/30-ton blended blank that delivers the...

The USA 250th Edition Salty Hundo'50 builds on the proven comfort and fishability of its smaller counterpart but with a beefier frame designed for serious saltwater applications. It offers the same compact, ergonomic fit but adds increased line capacity and stopping power for big...

Pre-Order NOW Estimated ship date Sep 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. The name of the game when targeting inshore favorites with artificials is lightning-fast actions paired with the sensitivity and strength to feel...

Pre-Order NOW Estimated ship date July 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. The name of the game when targeting inshore favorites with artificials is lightning-fast action paired with the sensitivity and strength to feel...

Pre-Order NOW Ship date Start July 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Built for serious offshore pursuits, the redesigned Talavera Bluewater series delivers the strength and reliability anglers demand when targeting powerful pelagic species....

Pre-Order NOW Ship date Start July 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Built for serious offshore pursuits, the redesigned Talavera Bluewater series delivers the strength and reliability anglers demand when targeting powerful pelagic species....

Pre-Order NOW Ship date July 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Built for serious offshore pursuits, the redesigned Talavera BW B series delivers the strength and reliability anglers demand when targeting powerful pelagic species....

Pre-Order NOW Est. Ship date July 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Built for serious offshore pursuits, the redesigned Talavera Bluewater series delivers the strength and reliability anglers demand when targeting powerful pelagic species....