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Vendor: BerkleyBerkley Gulp Alive Swimming Grubs are a must-have when it comes to fishing for Fluke aka Summer Flounder. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Time...
- From $7.99
- From $7.99
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Vendor: BerkleyBerkley Gulp Alive Swimming Mullets are a must-have when it comes to fishing for Fluke aka Summer Flounder. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Time...
- From $7.99
- From $7.99
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Vendor: BerkleyGulp! Alive! is probably one of the most powerful fish attractant available today. Simply add ReCharge to Gulp! or Gulp! Alive! bait to increase effectiveness. Add ReCharge! to Gulp! and Gulp! Alive! bait to increase effectiveness Perfect for filling Gulp! Alive! Bait Management Container 15 years of Gulp!...
- $5.99
- $5.99
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Vendor: BerkleyFor limited time only, select styles are 30% OFF! *Final price as marked. ALL SALES ARE FINAL. No return or exchange will be accepted.* Berkley PowerBait MaxScent Flat Worms - The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in...
- From $6.30
$8.99- From $6.30
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Vendor: BerkleyNever before seen TRANSLUCENT Gulp! Colors Brand new TRANSLUCENT Gulp! Technology Same great Scent Dispersion and Flavor as the Gulp! you love! Looks, feels and smells like live shrimp! Rig and fish using any technique appropriate for live shrimp Extremely durable and long lasting Expand your strike zone...
- $7.99
- $7.99
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Vendor: BerkleyBerkley Gulp! Saltwater Sand Eel Soft Baits are a must-have when it comes to fishing for Fluke aka Summer Flounder, Black Sea Bass & more! The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is...
- $7.99
- $7.99
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Vendor: BerkleyBerkley Gulp! Alive Saltwater Nemesis Soft Baits are a must-have when it comes to fishing for Fluke aka Summer Flounder. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
- $7.99
- $7.99
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Vendor: BerkleyBerkley Gulp! Alive! Saltwater Attractant are available in many popular prey scents and flavors. Simply spray any bait to make it taste and smell like live bait. FEATURES Fish attractant makes any bait taste and smell alive with popular prey scents and flavors Easy...
- $12.99
- $12.99
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Vendor: BerkleyBerkley Fusion19 Swimbait Jigheads feature an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking and natural presentation for swimbaits and other soft plastics. With a variety of sizes and hook combinations, the Fusion19 Swimbait Jig Head offers a solution...
- From $6.99
- From $6.99
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Vendor: BerkleyBerkley Gulp! Alive Saltwater Nemesis Soft Baits are a must-have when it comes to fishing for Fluke aka Summer Flounder. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
- $8.99
- $8.99
- Unit price
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Vendor: BerkleyBerkley Gulp! Saltwater Paddleshad Soft Baits are a must-have when it comes to fishing for Fluke aka Summer Flounder. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!...
- From $7.99
- From $7.99
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Vendor: BerkleyBerkley Gulp! Alive Saltwater Nemesis Soft Baits are a must-have when it comes to fishing for Fluke aka Summer Flounder. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
- From $7.99
- From $7.99
- Unit price
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Vendor: BerkleyDesigned to pair perfectly with Berkley® Gulp!®, the Fusion19™ Bucktail jig features quality components that are ideal for fishing with your favorite soft plastic. The sharp, corrosion-resistant Fusion19™ hook penetrates the hardest mouths and stays sharp. A double line tie provides the versatility for...
- From $4.99
- From $4.99
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Vendor: BerkleyBerkley Gulp! Trout Dough - The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES Fortified with Gulp! flavor bits Natural live bait taste Floating formula floats...
- $6.99
- $6.99
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Vendor: BerkleyDesigned with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Strong, sharp hooks Hook sizes selected for the most appropriate bait...
- $3.99
- $3.99
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Vendor: BerkleyWhether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo’s...
- $11.99
- $11.99
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Vendor: BerkleyBerkley Gulp! Minnows - The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES Replaces the real thing Water-based formula has lifelike taste and texture
- $7.99
- $7.99
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Vendor: BerkleyBerkley Gulp! Saltwater Shrimp Soft Baits are a must-have when it comes to fishing for Fluke aka Summer Flounder. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!...
- $7.99
- $7.99
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Vendor: BerkleyPurpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to...
- From $7.99
- From $7.99
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Vendor: BerkleyBerkley Natural Scent Trout Baits makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you...
- $5.99
- $5.99
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Vendor: BerkleyBerkley PowerBait Power Nuggets makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the...
- $4.99
- $4.99
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Vendor: BerkleyIntroducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneously unlocking new uses for anglers experienced with glide bait style fishing. Skip it, slide it, and cast it without...
- From $7.99
- From $7.99
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Vendor: BerkleyBerkley WakeBull Crankbaits - Offering a tempting surface waking action at any speed, the Berkley WakeBull combines the popular Squarebull body with a shallow pitched bill and tail-wagging action. Its bill and well-balanced design not only allows it to deflect off surrounding cover but...
- $8.99
- $8.99
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Vendor: BerkleyBerkley Gulp! Saltwater Squid Soft Baits are a must-have when it comes to fishing for Fluke aka Summer Flounder, Black Sea Bass & more! The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the...
- $7.99
- $7.99
- Unit price
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Vendor: BerkleyBerkley PowerBait The Champ Minnows- Designed by two time Bassmaster Classic winner Jordan Lee, the Berkley PowerBait The Champ Minnow features a lifelike profile and high-definition colors that mimic real bait. Its anatomically correct tail mimics live baitfish and is deadly on bass and...
- $7.99
- $7.99
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Vendor: BerkleyBerkley PowerBait MaxScent The General - The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch...
- $8.99
- $8.99
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Vendor: BerkleyBerkley PowerBait MaxScent D-Worms - The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch fish....
- $8.99
- $8.99
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Vendor: BerkleyBerkley PowerBait Power Floating Trout Worm - Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18...
- $5.29
- $5.29
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Vendor: BerkleyBerkley PowerBait Pit Boss - Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...
- $5.99
- $5.99
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Vendor: BerkleyBerkley PowerBait Power Eggs Floating Magnums makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving...
- $4.99
- $4.99
- Unit price
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Vendor: BerkleyBerkley PowerBait Power Nuggets makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the...
- $5.99
- $5.99
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Vendor: BerkleyBerkley SquareBull Crankbaits - Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with...
- $8.99
- $8.99
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Vendor: BerkleyBerkley Cutter 110+ Jerkbaits - Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits...
- $8.99
- $8.99
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Vendor: BerkleyBerkley Cutter 90+ Jerkbaits - Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits...
- $8.99
- $8.99
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Vendor: BerkleyThe Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." This lure defies conventional jerkbaiting, by working its way upwards in the water column, only to fall backwards towards its target. Designed to excel with Forward...
- $14.99
- $14.99
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Vendor: BerkleyThe Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers worldwide and used to attract all species in all types of water, its natural swimming action...
- $21.99
- $21.99
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Vendor: BerkleyBerkley PowerBait The Champ Swimmers - Designed by two time Bassmaster Classic winner Jordan Lee, the Berkley PowerBait The Champ Swimmer features a lifelike profile and high-definition colors that mimic real bait. Proven deadly on bass and walleye! Its large thumping paddletail displaces more...
- $8.99
- $8.99
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Vendor: BerkleyBerkley Gulp! Alive! Maggots - Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal...
- $6.99
- $6.99
- Unit price
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Vendor: BerkleyBerkley PowerBait Power Nuggets makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the...
- $4.99
- $4.99
- Unit price
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Vendor: BerkleyBerkley Gulp! Saltwater Eel Soft Baits are a must-have when it comes to fishing for Striped Bass & more! The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!...
- $12.99
- $12.99
- Unit price
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Vendor: BerkleyBerkley Gulp! Saltwater Extruded Bloodworm Soft Baits are a must-have when it comes to fishing for Fluke aka Summer Flounder, Black Sea Bass, Striped Bass & more! The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly...
- $8.69
- $8.69
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Vendor: BerkleyBerkley Gulp! Saltwater Ghost Shrimp Soft Baits are a must-have when it comes to fishing for Fluke aka Summer Flounder, Black Sea Bass, and more! The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is...
- $7.99
- $7.99
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Vendor: BerkleyBerkley Gulp! Saltwater Peeler Crab Soft Baits are a must-have when it comes to fishing for Fluke aka Summer Flounder. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
- $7.99
- $7.99
- Unit price
- per
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Vendor: BerkleyPurpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a...
- From $8.99
- From $8.99
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Vendor: BerkleyCull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action and durability. Additionally the smart weighting ability and a hassle-free harness + hook clip...
- From $11.99
- From $11.99
- Unit price
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Vendor: BerkleyBerkley PowerBait The Champ Craws- Designed by two time Bassmaster Classic winner Jordan Lee, the Berkley PowerBait The Champ Craw features a lifelike profile and high-definition colors that mimic real bait. Its large claws float for more lifelike action. The body shape is ideal...
- $7.99
- $7.99
- Unit price
- per
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Vendor: BerkleyBerkley PowerBait MaxScent Flatnose Minnows - The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch...
- $8.99
- $8.99
- Unit price
- per
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Vendor: BerkleyBerkley PowerBait MaxScent Creature Hawgs - The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch...
- $8.99
- $8.99
- Unit price
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Vendor: BerkleyBerkley PowerBait Catfish Bait Chunks - Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. With this exclusive scent and flavor formulation you have the...
- $4.99
- $4.99
- Unit price
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Vendor: BerkleyBerkley PowerBait Chigger Craws - Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...
- $5.99
- $5.99
- Unit price
- per
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